Bachelor of Science in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals. Both on-campus and online marketing courses.
Our Marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending the theory of marketing to their own work experiences to create a real world education.
As a graduate of Marketing degree program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.